Worthi Brand Identity - Rebrand

Software: After Effects, Illustrator

Worthi is a Black-owned and BIPOC/LGBTQ+ operated agency aiming to unlock the business value and cultural impact of historically underrepresented audiences. 
















Designed to resemble a waving flag,
the Worthi logo embodies their unique approach to digital marketing campaigns.

The “W” lettermark became a key asset, functioning as a window into their range
of services.













Credits -

Client: Worthi
Designer: Michelle Reyes
Motion Animator: Kent Ortiz