WhatsApp Motion Design Initiative - Style Frames and Animation Tests

WhatsApp asked for an exploration of applicable motion to enhance the engagement in their app. This included reaction animations that would appear with certain celebratory key words (Congrats, Happy Birthday, Happy New Year, Merry Christmas.)
We included a motion range that could be either informative or expressive.
WhatsApp specifically wanted their Status page to be livelier and encourage users to be more active with their 24-hour post feature.

Credits -

Client: Meta
Producers: Justine Webster
Creative Director: Reece Parker
Motion Animators: Seogjin Yoon, Alma Kim, Mike Russo, Kent Ortiz