Webflow Conf is a yearly celebration hosted by Webflow featuring developer showcases and service announcements. This year’s conference took place in NYC, with the theme paying homage to the iconic subway lines. The movment needed to be directional and sophisticated, creating a harmonious animation system that carried across the event.

Interstitials, speaker walk-ons, and branded loops were created in various sizes to accomadate the conference visual package.

Alternative assets were developed using Webflow’s flowTV branding and were live broadcasted during the conference.

Credits -

Client: Webflow
Creative Director: Logan Himango
Motion Animators: Derek Loftis, Logan Himango, Kent Ortiz