ACT (The Alliance for Climate Transition) is a unique blend of a trade organization and a non-profit, dedicated to leading the just, equitable and rapid transition to a clean energy future and diverse climate economy.

The brand identity for ACT (formerly NECEC) has a contemporary look that is versatile across static and dynamic content. The frame shape became a central graphical element, which built a solid foundation for the type and color palette.

As the voice of the Northeast climate economy, ACT needed a video that communicated its partnerships with various communites and efforts to secure a better future. The video features vast landscapes, lifestyle, and satellite depictions of Earth to show the scale of the issues addressed.

In terms of typography, Helvetica and Inter were chosen as the principal fonts for this project.

The ACT logo represents the framing of inclusive climate conversations that promote action. The motion explores how the frame can unfold into its full form, symbolizing a table that everyone has a seat at. 

1x1 social assets were created as
cutdowns from the main video.

Client: ACT (formerly NECEC)
Created with Manhattan Strategies
Design: Kent Ortiz
2D AE Animation: Kent Ortiz
Editing: Kent Ortiz, Hannah Turner
Sound Design: Hannah Turner